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Marketing

When tools and processes start limiting growth, it's time to think bigger.

  • Know your finance system no longer fits — but unsure how to replace it without disruption?

  • Are your sales forecasts unreliable or too time-consuming to maintain? Struggling to cover your portfolio or hit your numbers?

  • Maybe you’ve invested in project tools — but adoption is patchy, and insights are buried in spreadsheets.

  • You’re not alone — and you don’t have to figure it out on your own.

At Work

OUR SERVICES

We help leadership teams translate operational pain points into clear, phased digital plans — focused on what matters most now, and what sets you up for growth.

Replacing your Finance/ ERP system

“We’ve outgrown our current system — but don’t want to jump into the wrong one.”

 

You know it’s time for change — but selecting a new ERP or finance system is a high-stakes decision. And many SMEs underestimate what it takes to get it right.

 

We support you across the full selection journey:

  • Clarify scope and pain points across departments

  • Translate business needs into system requirements

  • Facilitate vendor longlisting, shortlisting and demo prep

  • Guide decision-making based on fit, not just features or price

  • Build internal alignment and a realistic implementation plan

 

You’ll avoid common pitfalls, gain internal buy-in, and invest with confidence — knowing your choice is grounded in business goals, not guesswork.

AFAS ERP Implementation & Optimisation

“We’ve chosen AFAS — now we’re rolling out ERP, or we’ve gone live and know we could get more out of it.”

 

Maybe you're planning your first ERP rollout beyond HRM and payroll.
Or maybe you’ve already gone live — but processes still rely on email and Excel, adoption is uneven, and the insights just aren’t there yet.

 

We support both new ERP/CRM implementations and optimisation projects by helping you:

  • Align internal teams on priorities, scope, and expected outcomes (order-to-cash, procure-to-pay, customer journey)

  • Plan and lead phased ERP rollouts (CRM, Sales Forecasting, Projects, Order-management)

  • Accelerate configuration and customisation, guiding your team through key decisions

  • Lead data transformation, migration, and user acceptance testing

  • Improve InSite layouts, workflows, and reporting for day-to-day usability

  • Support adoption with hands-on training, documentation, and change coaching

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AFAS is a powerful, flexible platform — but making it work for your business takes more than just turning it on. It depends on cross-functional decisions, an understanding of best practices, and support for your team as they adapt.


That’s where we come in — helping you move faster and smarter, without overloading your key people.  We bring the lessons learned from doing it before — so you don’t have to start from scratch. 

Strategic Support for Founders & Scale-ups

“We need someone who can jump in, figure things out, and deliver.”

 

In fast-moving environments, you don’t always need a full-time specialist.
You need someone curious, dependable, and clear-thinking — someone who can take ownership across functions and build structure where it’s needed.

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As an ex-Bain strategist and former BI & marketing leader at Dell, I bring a structured, business-first toolkit. I’ve worked across sales, marketing, ops, and data — and I loved the pace of scaling AllAdvantage from zero.

 

I work alongside founders to shape, test, and deliver on your growth goals — figuring things out together and making progress fast.

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How I support:

  • Shape early GTM strategy, commercial focus, and value propositions

  • Map and improve customer journeys across sales, marketing, and ops

  • Build early-stage reporting or CRM usage habits

  • Translate product potential into scalable messaging and sales motions

  • Act as a part-time operator — 1 to 3 days/week, embedded in your team


Throughout my career, I’ve stepped into new industries and functions, quickly mastering new tools and ways of working. I thrive on building new processes and sharpening propositions — and I’m especially keen to deepen my work with AI, helping early teams apply it in practical, value-driven ways.

Decision- Ready Reporting

“We’ve got data — but it’s not helping us steer the business.

 

Reporting is everywhere. But it rarely drives the decisions that matter.

Too often, teams work from separate spreadsheets, definitions are inconsistent, and dashboards don’t tell you what to do next.

 

We help leadership teams design reporting that supports real-world business decisions — not just visualise KPIs.

 

How we support:

  • Clarify the key questions your team needs to answer

  • Define the metrics, cadence, and segments that support smarter decisions

  • Design reporting processes that define who updates what, when — and how it feeds into real decisions

  • Improve data ownership, usage habits, and quality over time

  • Support initial Power BI builds or coach your team through their first iterations​

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Whether you’re starting from scratch or trying to fix reporting that isn’t landing, we help you focus on what matters most — and use data to move the business forward.

DIENSTEN

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