About Us
Business clarity. Cross-functional depth. Trusted delivery.
I'm Lynn Weir, founder of Greenhills Consulting.
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I help leadership teams at B2B medium-sized businesses (SMEs) and founders make smarter digital decisions — turning complex challenges into clear, actionable change.
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I’ve led strategy, go-to-market, data, and transformation projects at Dell, Bain, and most recently InterDam.
My style is discovery-led, structured, and grounded in long-term business value.
Experience That Spans Strategy, Systems and Scaling
Want to see how this experience applies to your team?
List Title
Bain & Company
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Strategy consultant in London, Sydney & Benelux
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Trained in analytical rigour, deep research and structured problem solving
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Selected project highlights:
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Order-to-Delivery process redesign (Dell)
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Global supply chain strategy (FMCG)
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Customer Service transformation (Telco)
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Dell Technologies
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Senior Manager, Europe - for Data & BI then Marketing
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Scaled BI across EMEA sales and marketing
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Delivered +30% YoY growth via data-driven sales strategy
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Led migration to Salesforce CRM + SAP BI tools
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Drove +400% YoY growth in Services GTM by integrating SecureWorks & Perot Systems
AllAdvantage
(startup)
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Co-launched EU operations in London, Paris & Hamburg
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Built B2B partnerships in 12 countries
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Scaled from scratch in a fast-paced international environment
InterDam
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Embedded project-leader (via Greenhills Consulting)
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Led ERP/CRM transformation and sales forecasting improvements
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Discovery-lead selection of AFAS to replace Multivers
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Project-managed 6 cross-functional workstreams during implementation
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Drove user adoption, scope alignment and workflow optimisations
How we work
​WE ARE BUSINESS-FIRST
Successful transformation starts with clarity.
We begin by understanding what really matters, shaping the business case, and aligning the organisation to support meaningful change.
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Every project starts with business goals - we're platform agnostic.
WE WORK ACROSS TEAMS
Most friction in organisational processes isn't within teams - it's in the handover between them.
We help bridge those gaps.
With experience across finance, sales, operations, and marketing — both in consulting and operational leadership roles — we bring departments into alignment around shared goals.
We translate across silos, connect the dots and build momentum.
WE DELIVER.
CLARITY. VALUE.
We walk with you. We plan. We guide.
From idea to execution.
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Our clients trust us to bring structure, momentum, and clear decision-making to complex challenges.
We're honest, committed, and calm under pressure.
And we deliver what we say we will.
100%. Always.
What's in a Name?
"Greenhills" is the place where I grew up, in Scotland — a quiet reminder to stay grounded, focused, and forward-looking.
It also reflects how I work: strategic perspective with solid footing.
I believe digital transformation is like a good hike — you go further with a clear goal and the right support beside you.